CRM Marketing
Do you know how healthy your CRM database is?
How detailed is the information you have on your community?
Are you missing out on opportunities by underutilisation of your CRM Software?
Second City Consulting has years of expertise in delivering high-quality CRM Marketing strategies for our clients.
Consistent data collection
Detailed Community segmentation
Meaningful lead scoring and attribution
Complete customer journey automations
Effective, stable, and reliable software integrations
Every business can and should be leveraging consistent and thorough data collection to drive revenue and promote customer satisfaction. SCC will help utilise the data collected on your current leads to maximise the communities affinity for your brand. This is done through segmentation and targeted messaging, delivering the right message, to the right customer, at the right time.
Existing community members become increasingly responsive to company messaging, as the white noise of email bombardment is no longer present. Targeting segments of your community with well-timed, specific messaging promotes increased conversion (whether that be sales or positive progress along their customer journey).
Optimisation of your Customer Lifetime Value (CLV) makes it easier to exceed targets, resulting in new lead generation, and the associated costs, becoming less of a necessity. New leads that are generated come into contact with an unambiguous onboarding process, facilitating faster positive progression through their customer journey, and the increased CLV.
The end goal of CRM Marketing is not only to maximise your CLV, but to generate authentic, and powerful relationships between a community and a brand. The ultimate manifestation of this strategy is the creation of an advocacy group within your community. Not only will they generate social proof for potential customers, but they will actively generate new leads and often defend a company in the sometimes tumultuous realm of social media.
These are just a handful of the benefits of a strong CRM Marketing strategy, and how it can affect your approach to every aspect of your business.
You can draw on SCC’s years of end-to-end marketing experience. Having worked with clients to build CRM Marketing processes from the ground up, migrated entire companies to more suitable platforms, and resuscitated dying databases into high-performing systems.
We have years of experience in building complex stable automation and integrations, utilising multiple platforms for clients in vastly differing industries.